Invites suitably qualified and competent service provider for Marketing, Public relation and Communication services

RFP/OBP05/26/ISM01

1. MARKETING  Design a blueprint and or brand identity manual of OBPs brand identity and personality through its look and feel for its marketing material, website and all other branded materials  Refreshing of the brand by conceptualising and formulating a brand personality, brand positioning  Design exhibition stands and source exhibition material to be used at exhibitions, locally and internationally  Come up with marketing initiatives for OBP that are targeting increasing market demand for OBP products o Influencer marketing  E-marketing and Advertising: • Developing and implementing online marketing campaigns.  Creative Services: • Conceptualization, packaging, point of sales, promotional, social media, outdoor and print, graphic design, animation, copywriting, video production, and website development.  Website: • Development, design, hosting management, content management and maintenance.  Must have various options of software that provides an efficient website.  Training must be given to internal staff in content management.  Buyers’ portal look and feel design  Internal brand marketing : • Shape the look and architecture of OBP (structural and human- centred)  Event management: • Internal and external  Launching of: • Products • Initiatives by OBP  Market research: • To assist with both domestic and international strategies.  Conducting surveys: • Focus groups, and other research methods to understand target audiences and market trends  SEO Optimisation : • Optimising content for search engines to improve online visibility.  Sales Support : • Providing sales teams with marketing materials, leads, and other resources.  Radio & Visual Production  Integration: • OBPs social media with OBPs advertising, marketing campaigns and public relations  Providing marketing metrics modules : • That measure the effectiveness of every type of campaign  Translating marketing material into various global languages. 2. PUBLIC RELATIONS MANAGEMENT  Media relations • Identifying and potential pitching stories  Develop or assist with the development of a comprehensive PR strategy in line with Marketing and Communications  Building new and strengthening journalist and media house relations  Tracking media coverage • Reports/information received from monitoring company to assess and create content for positive PR efforts.  Developing compelling content • Identifying and creating engaging content (blog posts, articles, social media updates, videos etc.,)  Developing crisis communication plans • Creating strategies to manage potential crises and protect OBP’s reputation/brand.  Responding to crises • Developing and implementing strategies to respond to crises effectively and minimise negative publicity.  Community Relations • Building and maintaining relationships with local communities. 3. COMMUNICATION  Agile and strategic communication plan • A digital-first marketing strategy that will focus on growth and be customer centric.  Unified communication • Integration of platforms and various communication channels into single interface.  Communication campaigns • In conjunction with marketing and sales initiatives Media services such as media planning, buying TV, radio, print, outdoor, digital, social and media platforms.

Request for Proposal

2026/11/23 13:00:00

2026/11/02 11:30:00

RFP/OBP05/26/ISM01